the last 2 weeks have been extremely hard on me as we have begun our marketing campaigns and we continue to tweak our site to provide better and more exciting social media applications to our users.

the team has been busy finding oppurtunities online to spread the word on zibika.com and we will continue to carry on using as many oppurtunities we can get in media as well as online to build our community!!

interacting with the media who are extremely savvy professionals with tons of questions to ask me, has made me feel extremely upbeat with our chances. the consensus is that we are unique and we do have a lot to offer and it is a matter of time before we start hitting big numbers in online traffic! we have also been getting written about in a few good papers (our updated press room today will share those with whoever is interested), and we will continue to get as much exposure as possible through leading newspapers and magazines in the country.

one funny thing that happened was that i got positioned as a failed dotcommer/entrepreneur who is making a comeback of sorts!! it was funny because my erstwhile startup did not fail on account of revenue but on account of tempers within the management team. but that apart, its all good i guess...

we have made some changes again this time around having tightened our portfolio advisory module and creating a powerful model for personalised interaction for market tips.

we will in this week update our z tracker tool for members by which one can track the types of loan products and insurance products that friends have with a certain amount of detailing that will help you as a member to make more educated decisions leveraging on the experiences of your friends.

we are also building a very unique and exciting comparison tool for mutual funds, so watch out for that as well!!

one last note, we have started our journey to seeking our next round of investments and i am keeping my fingers crossed on that one. it was encouraging to read that naukri invested 20 crores in an insurance website that wants to do something similar to what we want to do and we can do it better i know... so i guess i can perhaps expect at least 200 crores for our requirements!! just joking, we have our plans and they are fairly ambitious and we will carry them out in due course nevertheless!!

so let the games begin!!

carpe diem!!!